Gen Z Technology and Media Preferences 2024

Smartphones and Digital Video Content Remain Indispensable

Gen Zers are currently ages 12 to 27, and thus have widely varying interests. But there is a lot of overlap in the technology and platforms they use to access information.

Key Question: What are Gen Z’s technology and media preferences in 2024?

Key Stat: In 2024, 87.9% and 96.0% of Gen Zers will watch digital video or use social media, respectively.

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Paola Flores-Marquez


Zach Goldner
Forecasting Analyst
David Morris
Principal Analyst
Jennifer Pearson
Minda Smiley
Senior Analyst, Social Media