Gen Z’s Take on Healthcare

How Can Providers and Marketers Adapt to This Digitally Native Cohort?

Report by Rajiv Leventhal  | Aug 3, 2023
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Gen Z’s healthcare journeys are just beginning.
Social media is a go-to destination for Gen Zers’ healthcare needs.
How do Gen Zers use digital health products and services?
What do Gen Zers want from their healthcare experience?
How can providers and marketers connect with Gen Z patients?
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About This Report
Digitally native Gen Zers engage with healthcare in different ways from other cohorts—e.g., they’re likely to turn to online channels for health information before going to a doctor. Providers and marketers must quickly adapt if they want to form lasting relationships with this age group.
Topics
Digital Health
Generation Z
Social Media Usage
United States
Table of Contents
Gen Z’s healthcare journeys are just beginning.
Social media is a go-to destination for Gen Zers’ healthcare needs.
How do Gen Zers use digital health products and services?
What do Gen Zers want from their healthcare experience?
How can providers and marketers connect with Gen Z patients?
Sources
Media Gallery

Gen Zers are digital natives in the truest sense, accustomed to having nonstop access to the internet, smart devices, and social media. Healthcare providers and marketers will need to better understand Gen Zers’ preferences and expectations for accessing care in order to successfully connect.

Key Question: How are Gen Zers accessing healthcare, and how should providers and marketers respond?

How Often US Adults Use Social Media to Look Up* Specific Health-Related Information**, by Generation, Dec 2022 (% of respondents in each group)
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KEY STAT: Half of Gen Z adults turn to social media platforms for health-related purposes either all the time or often, per our US Digital Health Survey 2022.

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Table of Contents

  1. Gen Z’s healthcare journeys are just beginning.
  2. Social media is a go-to destination for Gen Zers’ healthcare needs.
  3. How do Gen Zers use digital health products and services?
  1. What do Gen Zers want from their healthcare experience?
  2. How can providers and marketers connect with Gen Z patients?
  3. Sources
  1. Media Gallery

Charts in This Report

How Often US Adults Use Social Media to Look Up* Specific Health-Related Information**, by Generation, Dec 2022 (% of respondents in each group)How Much Help US Gen Z Adults Get From Their Parents to Pay for Medical Care, June 2022 (% of respondents)
Social Media Platforms Used by US Gen Z Adults to Access Specific Health-Related Information, Dec 2022 (% of respondents)Level of Impact That Social Media Influencers Have on US Gen Z's Mental Health and Healthcare Decisions, June 2022 (% of respondents)
Types of Digital Health Tools Used by US Digital Health Users, by Generation, Dec 2022 (% of respondents in each group)US Adults Who Have Switched* Primary Care Providers, by Generation, Dec 2022 (% of respondents in each group)
US Adults Who Report Their Mental vs. Physical Health as Poor or Very Poor, by Generation, Nov 2022 (% of respondents in each group)Values That US Gen Z Wants Brands/Companies Where They Shop to Support, March 2023 (% of respondents)

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authors

Rajiv Leventhal

Contributors

Jeane Han
Senior Researcher
Lisa Phillips
Principal Analyst, Digital Health