The news: Gen Zers take influencers’ product recommendations seriously, per a recent study from GoDaddy.
- Fifty-seven percent of Gen Z respondents said they would be more likely to buy a product highlighted in an influencer’s post, trumping posts from companies/brands (54%), in-feed ads (49%), and posts from friends (40%).
- Gen Z’s recommendation preferences differ significantly from millennials. Gen Z valued influencer input (41%) on goods and services, whereas millennials preferred to hear directly from brands (46%).