More than half of respondents said they use social platforms for messaging, making it one of the most popular activities. When it comes to Instagram and TikTok, however, the former has a more mature offering that’s been around longer, giving it a firm lead for now.
Instagram is the clear winner. Nearly three-quarters of respondents who’ve sent DMs in the past month did so on Instagram. Over a third said it is their go-to platform for DMs.
Few consider TikTok a go-to for DMs. Only 3.7% described TikTok as their go-to, though almost half have used it to send DMs in the past month. Respondents were more likely to choose Facebook Messenger, Snapchat, or Discord as their go-to.
There are age disparities. Snapchat is the No. 2 most popular platform for DMs among Gen Z. Compared with almost 25% of adults (ages 18 to 26), more than 40% of teens (ages 15 to 17) said Snapchat is their go-to for DMs, according to our survey. Meanwhile, Gen Z adults (22.5%) are more likely to say Facebook Messenger is their go-to compared with teens (2.6%).