The score from Titanic plays for 7 seconds over a popular meme format with the text, “The social media manager trying to explain that this boat vid is going to get way more views than the glossy editorial vid that cost thousands.”
The poster is right; the video currently has 3.9 million views. This is a brand social media post rather than a paid ad, but the marketing takeaway holds: authenticity and immediacy shine over polish and production.
“You really do need to be more agile to compete in this short attention economy,” noted Verna. Marketers who can’t adapt “risk becoming irrelevant.”
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