GDPR’s Fifth Anniversary

Enforcement Headaches, Advertiser Issues, and AI as the Next Frontier

Report by Bill Fisher  | May 25, 2023
Download
Report
Share
Table of Contents
Report Snapshot
GDPR fines are increasing—but are they significant enough?
GDPR was a blueprint for other regulatory frameworks outside the EU.
Tighter data control requirements led to major changes in ad buying behaviors.
GDPR and AI: The next frontier for digital privacy regulation
Sources
Media Gallery
About This Report
Businesses and regulators alike are still struggling to comply with the General Data Protection Regulation (GDPR). But it’s already had a fundamental impact on the ad industry, and AI is set to muddy the waters further.
Topics
Consumer Privacy & Security
Western Europe
Table of Contents
Report Snapshot
GDPR fines are increasing—but are they significant enough?
GDPR was a blueprint for other regulatory frameworks outside the EU.
Tighter data control requirements led to major changes in ad buying behaviors.
GDPR and AI: The next frontier for digital privacy regulation
Sources
Media Gallery

Report Snapshot

The General Data Protection Regulation (GDPR) turned 5 years old on May 25, 2023. But things aren’t about to get any easier for businesses and regulators, with new digital frontiers like generative AI about to test the rules in new ways.

Key Question: How has GDPR affected data protection, and can regulations keep up with rapid developments in generative AI?

What Is Stopping UK Adults From Using AI? (% of respondents, March 2023)
E-Mail ChartDownload

KEY STAT: One-third of UK adults haven’t used AI due to data privacy concerns, per a March 2023 KPMG survey. Only one other factor—a preference for human interaction—was more likely to stop UK adults from using the tech.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

1chart

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Report Snapshot
  2. GDPR fines are increasing—but are they significant enough?
  3. GDPR was a blueprint for other regulatory frameworks outside the EU.
  1. Tighter data control requirements led to major changes in ad buying behaviors.
  2. GDPR and AI: The next frontier for digital privacy regulation
  3. Sources
  1. Media Gallery

Charts in This Report

What Is Stopping UK Adults From Using AI? (% of respondents, March 2023)

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.
Gain Access to EMARKETER →
Log in to EMARKETER

authors

Bill Fisher

Latest Reports

GenAI and Social Media Marketing
Report
GenAI and Social Media Marketing
UK Digital Wallets 2024
Report
UK Digital Wallets 2024
Paid Social Forecast Report H1 2024
Report
Paid Social Forecast Report H1 2024
The State of Payment Transaction Types
Report
The State of Payment Transaction Types
The 2024 Healthcare Consumer
Report
The 2024 Healthcare Consumer
Canada Mobile Banking Emerging Features Benchmark 2024​
Report
Canada Mobile Banking Emerging Features Benchmark 2024​
Canada Digital Ad Spending 2024
Report
Canada Digital Ad Spending 2024
Restaurant Digitization 2024
Report
Restaurant Digitization 2024
What Advertisers Can Learn From Privacy Industry Events 2024
Report
What Advertisers Can Learn From Privacy Industry Events 2024
Maximizing the Impact of B2B Event Marketing
Report
Maximizing the Impact of B2B Event Marketing
Bank Brand Safety on Social Media
Report
Bank Brand Safety on Social Media
US P&C Insurance Trends to Watch in 2024
Report
US P&C Insurance Trends to Watch in 2024
Temu, TikTok, and China’s Ecommerce Players in Western Europe
Report
Temu, TikTok, and China’s Ecommerce Players in Western Europe
Digital Audio Ad Spending Forecast and Trends Q2 2024
Report
Digital Audio Ad Spending Forecast and Trends Q2 2024
What Banks Need to Know About Gen Alpha
Report
What Banks Need to Know About Gen Alpha

Popular on EMARKETER

Google delays the end of cookies for a third time after regulator and industry pushback
Article
Google delays the end of cookies for a third time after regulator and industry pushback
YouTube's advertising revenues skyrocket to $8.1 billion
Article
YouTube's advertising revenues skyrocket to $8.1 billion
Data Drop: 3 Things to Know About How Baby Boomers Use Tech
Article
Data Drop: 3 Things to Know About How Baby Boomers Use Tech
Canada Digital Ad Spending 2024
Report
Canada Digital Ad Spending 2024
The 2024 Healthcare Consumer
Report
The 2024 Healthcare Consumer
Paid Social Forecast Report H1 2024
Report
Paid Social Forecast Report H1 2024
GenAI and Social Media Marketing
Report
GenAI and Social Media Marketing
CPG recovery is uneven as cost pressures exacerbate market bifurcation
Article
CPG recovery is uneven as cost pressures exacerbate market bifurcation
TikTok ban signed by President Biden, giving ByteDance 9 months to sell
Article
TikTok ban signed by President Biden, giving ByteDance 9 months to sell
Industry KPIs: Health and fitness native ad CPMs soar above the average
Article
Industry KPIs: Health and fitness native ad CPMs soar above the average
Roblox's new video ads take aim at the lucrative Gen Z market
Article
Roblox's new video ads take aim at the lucrative Gen Z market
Industry KPIs: Scrollable CTV ads drive significant consumer engagement
Article
Industry KPIs: Scrollable CTV ads drive significant consumer engagement
Instagram is courting smaller creators as US TikTok ban looms, but it’s a delicate balance
Article
Instagram is courting smaller creators as US TikTok ban looms, but it’s a delicate balance
Amazon and Walmart lean on exclusive sales to boost membership enrollment
Article
Amazon and Walmart lean on exclusive sales to boost membership enrollment
Microsoft and Google surpass earnings estimates amid AI investment surge
Article
Microsoft and Google surpass earnings estimates amid AI investment surge

Latest Forecasts

Pay TV Households & Viewers, UK
Forecasts
Pay TV Households & Viewers, UK
Pay TV Households & Viewers, Canada
Forecasts
Pay TV Households & Viewers, Canada
Pay TV Households & Viewers, Argentina
Forecasts
Pay TV Households & Viewers, Argentina
Pay TV Households & Viewers, Brazil
Forecasts
Pay TV Households & Viewers, Brazil
Pay TV Households & Viewers, Chile
Forecasts
Pay TV Households & Viewers, Chile
Pay TV Households & Viewers, Peru
Forecasts
Pay TV Households & Viewers, Peru
Pay TV Households & Viewers, Colombia
Forecasts
Pay TV Households & Viewers, Colombia
Pay TV Households & Viewers, Mexico
Forecasts
Pay TV Households & Viewers, Mexico
Total Media Ad Spending, UK
Forecasts
Total Media Ad Spending, UK
Desktop/Laptop Ad Spending, UK
Forecasts
Desktop/Laptop Ad Spending, UK
UK Nonmobile Ad Spending
Forecasts
UK Nonmobile Ad Spending
UK Amazon
Forecasts
UK Amazon
Digital Ad Spending, UK
Forecasts
Digital Ad Spending, UK
Out-of-Home Ad Spending, UK
Forecasts
Out-of-Home Ad Spending, UK
Retail Media Ad Spending, by Country
Forecasts
Retail Media Ad Spending, by Country

"Behind the Numbers" Podcast

The Daily: Are Spotify's money losing days behind it, how much would you pay for music, and can 'Music Pro' move the needle?
Audio
The Daily: Are Spotify's money losing days behind it, how much would you pay for music, and can ...
Reimagining Retail: How luxury can get folks to love them more and heritage brands that are cool again
Audio
Reimagining Retail: How luxury can get folks to love them more and heritage brands that are cool ...
The Daily: How retail media unlocks brand building and whether there are enough retail media dollars to go around
Audio
The Daily: How retail media unlocks brand building and whether there are enough retail media dollars ...
Around the World: What Amazon’s “Just Walk Out” rollback tells us about the future of the in-store experience
Audio
Around the World: What Amazon’s “Just Walk Out” rollback tells us about the future of the in-store ...
The Weekly Listen: The TikTok ban gets signed into law, is AI ready to change search, and social commerce's ceiling
Audio
The Weekly Listen: The TikTok ban gets signed into law, is AI ready to change search, and social ...
The Daily: How Netflix surprised folks, how much advertising will move the needle, and what its "Next Act" will be
Audio
The Daily: How Netflix surprised folks, how much advertising will move the needle, and what its ...
Reimagining Retail: The Unofficial Most Interesting Retailers List (April)
Audio
Reimagining Retail: The Unofficial Most Interesting Retailers List (April)
The Daily: GenAI's economic impact, part 2—the effect on jobs, Apple's GenAI strategy and AI's measurement problem
Audio
The Daily: GenAI's economic impact, part 2—the effect on jobs, Apple's GenAI strategy and AI's ...
The Daily: GenAI's economic impact, part 1—the economy, Amazon's AI investments and ChatGPT in the physical world
Audio
The Daily: GenAI's economic impact, part 1—the economy, Amazon's AI investments and ChatGPT in the ...
The Weekly Listen: What replaces "Just Walk Out" as the future of retail, the Atlantic's come back, and igniting TV shopping
Audio
The Weekly Listen: What replaces "Just Walk Out" as the future of retail, the Atlantic's come back, ...
The Daily: How to make your brand the right amount of safe, vertical video ads for TV, and Hulu content on Disney+
Audio
The Daily: How to make your brand the right amount of safe, vertical video ads for TV, and Hulu ...
Reimagining Retail: How to reduce friction at the point of sale and predictions for the future of retail payments
Audio
Reimagining Retail: How to reduce friction at the point of sale and predictions for the future of ...
The Daily: GenAI and healthcare, part 1—How consumers are using GenAI to look up health information and how physicians feel
Audio
The Daily: GenAI and healthcare, part 1—How consumers are using GenAI to look up health information ...
The Daily: GenAI and healthcare, part 2—How physicians are using GenAI for patient care and a 'DIY health clinic-in-a-box'
Audio
The Daily: GenAI and healthcare, part 2—How physicians are using GenAI for patient care and a 'DIY ...
The Weekly Listen: Caitlin Clark's effect on March Madness, a women's sports revolution, and who will rule the new pay TV world?
Audio
The Weekly Listen: Caitlin Clark's effect on March Madness, a women's sports revolution, and who ...