Beyond the chart: It’s not just consumer concerns that marketers should be worried about.
This year, state privacy laws have or will come into effect regarding how companies can collect and use consumer data in California, Colorado, Connecticut, Utah, and Virginia. And that’s just the beginning—there are 19 other states with active privacy legislation, and a federal privacy law could be looming.
To appease both consumers and regulators, companies must stay up to date on the latest privacy laws and be completely transparent about how they plan to use consumer data.
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Methodology: Data is from the March 2023 Razorfish report "The Data Privacy Paradox." US 1,672 consumers ages 16-64 were surveyed online during December 22, 2022-January 23, 2023.