The Future of Meta

Our Two-Year Outlook for the Company Formerly Known as Facebook

Report by Debra Aho Williamson, Grace Broadbent, Jasmine Enberg, Jessica Lis, Max Willens, Jaime Toplin, and Yoram Wurmser  | Oct 24, 2022
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Report
The One-Pager
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Table of Contents
Executive Summary
Introduction
Advertising
Commerce
Creators
Messaging
Reality Labs—VR and AR Hardware
VR and AR Software
Gaming
Payments
Virtual Currency
Digital Health
Groups and Workplace
News and Audio
Read Next
Sources
Media Gallery
About This Report
One year after the company’s name change, Meta’s business is in disarray. We explore the reasons for the downturn, our two-year outlook, and how companies that rely on Facebook, Instagram, and other Meta platforms should adjust their strategies.
Topics
Metaverse
Social Media Marketing
Social Commerce
Worldwide
Table of Contents
Executive Summary
Introduction
Advertising
Commerce
Creators
Messaging
Reality Labs—VR and AR Hardware
VR and AR Software
Gaming
Payments
Virtual Currency
Digital Health
Groups and Workplace
News and Audio
Read Next
Sources
Media Gallery

Executive Summary

Meta in October 2022 is a far cry from Facebook one year ago. Ad growth is stalling amid a weakening economy and stiff competition, and a hiring freeze is underway. Meanwhile, Meta’s vision of the metaverse is far from becoming a reality.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. Is Meta’s dominance waning?
  2. What is the two-year outlook for advertising, social commerce, influencer marketing, virtual reality, and other areas of Meta’s business?
  3. How should businesses adjust their strategies for working with Meta?

WHAT’S IN THIS REPORT? Our two-year outlook for 14 of Meta’s business areas, including advertising, creators, social commerce, payments, virtual currency, and the metaverse. Also, strategic advice for companies that rely on Meta’s social media and virtual reality platforms.

How Has Our Forecast for Meta Worldwide Ad Revenues Changed? (billions, 2021-2024)
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KEY STAT: Meta's 2022 ad revenues worldwide will be $16 billion lower than what we had forecast just seven months ago.

Here’s what’s in the full report

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11charts

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Table of Contents

  1. Executive Summary
  2. Introduction
  3. Advertising
  4. Commerce
  5. Creators
  6. Messaging
  1. Reality Labs—VR and AR Hardware
  2. VR and AR Software
  3. Gaming
  4. Payments
  5. Virtual Currency
  6. Digital Health
  1. Groups and Workplace
  2. News and Audio
  3. Read Next
  4. Sources
  5. Media Gallery

Charts in This Report

How Has Our Forecast for Meta Worldwide Ad Revenues Changed? (billions, 2021-2024)How Has the Forecast for Facebook Ad Revenues Worldwide Changed? (billions, 2020-2024)
How Has the Forecast for Instagram Ad Revenues Worldwide Changed? (billions, 2020-2024)US Social Commerce Buyers, by Platform, 2019-2025 (millions)
US Influencer Marketing Spending Share, by Platform, 2019-2024 (% of total influencer marketing spending)US Messenger and WhatsApp Users, 2019-2025 (millions)
AR/VR Headset Shipment Share Worldwide, by Brand, Q1 2020-Q2 2022 (% of total)Revenues and Operating Losses for Meta's Reality Labs Division, Q4 2020-Q2 2022 (billions)
US AR and VR Users, 2020-2025 (millions)US Cryptocurrency Payment Transaction Value, 2018-2023 (billions and % change)
Social Network Platforms Used to Connect with Patients According to US Healthcare Professionals*, Q4 2021 (% of respondents)

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Download
Report
The One-Pager
Share
Table of Contents
Executive Summary
Introduction
Advertising
Commerce
Creators
Messaging
Reality Labs—VR and AR Hardware
VR and AR Software
Gaming
Payments
Virtual Currency
Digital Health
Groups and Workplace
News and Audio
Read Next
Sources
Media Gallery
About This Report
One year after the company’s name change, Meta’s business is in disarray. We explore the reasons for the downturn, our two-year outlook, and how companies that rely on Facebook, Instagram, and other Meta platforms should adjust their strategies.
Topics
Metaverse
Social Media Marketing
Social Commerce
Worldwide
Table of Contents
Executive Summary
Introduction
Advertising
Commerce
Creators
Messaging
Reality Labs—VR and AR Hardware
VR and AR Software
Gaming
Payments
Virtual Currency
Digital Health
Groups and Workplace
News and Audio
Read Next
Sources
Media Gallery
Download PDF

authors

Debra Aho Williamson, Grace Broadbent, Jasmine Enberg, Jessica Lis, Max Willens, Jaime Toplin, and Yoram Wurmser

Contributors

Zach Goldner
Forecasting Analyst
Jennifer Pearson
VP, Research
Lisa Phillips
Principal Analyst, Digital Health