Meta in October 2022 is a far cry from Facebook one year ago. Ad growth is stalling amid a weakening economy and stiff competition, and a hiring freeze is underway. Meanwhile, Meta’s vision of the metaverse is far from becoming a reality.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our two-year outlook for 14 of Meta’s business areas, including advertising, creators, social commerce, payments, virtual currency, and the metaverse. Also, strategic advice for companies that rely on Meta’s social media and virtual reality platforms.
KEY STAT: Meta's 2022 ad revenues worldwide will be $16 billion lower than what we had forecast just seven months ago.
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