The Future of Digital: Canada

As Canada’s economy contends with political uncertainty at home and trade threats from abroad, the country’s digital economy is a consistent bright spot. We still expect gains—albeit at a slower growth rate—across a variety of digital metrics, including digital ad spending, retail ecommerce, and consumer engagement with digital content.

This deck will:

• Showcase data illustrating the present and future state of the digital economy.
• Put Canada into a global context relating to digital advertising innovation, retail ecommerce, and consumer media patterns.
• Highlight opportunities for publishers, advertisers, and retailers.