The Future of Digital 2025: ​Latin America

Latin America’s digital transformation is far from over. Consumers in the region spend over a third of their day online—more than anywhere else in the world—with social media as a cornerstone of activity. As emerging channels like social commerce and retail media position Latin America as a global force, the runway for growth remains long.​​

This deck will:​

• Highlight the latest trends in digital media, advertising, and ecommerce as major markets mature and smaller ones fuel new growth.​
• Explore who stands to gain from evolving consumer habits and the shift toward digital-first business strategies.​
• Identify the implications these trends present for brand marketers, agencies, and retailers.​