The Future of Digital 2025

Slowing Growth Masks a $140 Billion Opportunity Beyond Google, Meta, and Amazon

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About This Report
Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

As the digital economy settles into a post-pandemic normal, growth rates in retail ecommerce sales, digital advertising, and time spent with digital media are moderating. But a deeper look at the data reveals net-new revenue opportunities for established and emerging players.

This deck will:

  • Showcase data illustrating the present and future state of the digital economy.
  • Pinpoint who stands to gain from incremental ecommerce, digital advertising, and creator revenues.
  • Analyze the implications of these trends for open web companies, Big Tech firms, brand marketers and agencies, media platforms, and creators.

Here’s what’s in the full report

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authors

Paul Verna

Contributors

Suzy Davidkhanian
VP, Content
Blake Droesch
Jasmine Enberg
Vice President and Principal Analyst
Vladimir Hanzlik
Executive Editor and SVP, Content
Chris Keating
Director, Research
Penelope Lin
Director, Data Visualization
Sarah Marzano
Principal Analyst, Retail Media
Evelyn Mitchell-Wolf
Emma Noyes
Graphic Designer, Data Visualization
Oscar Orozco
Senior Director, Forecasting
Zia Daniell Wigder
Chief Content Officer
Julia Woolever
Yoram Wurmser
Principal Analyst
Ali Young
Senior Copy Editor