The Future of Digital 2024: Latin America

Once characterized by its low digital penetration rates, Latin America has transformed into a flourishing hub of digital innovation thanks to widespread internet access. New habits have taken hold, thrusting the region into the limelight as a global digital leader. To maintain a competitive edge in today’s rapidly evolving business environment, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—as Latin America’s digital revolution marches on.

This deck will:

• Discuss the latest trends in digital media consumption and consumer spending as they reshape Latin America’s advertising and retail industries.
• Provide insights into the convergence of business models in the face of digital transformation and technological advancements.
• Explore innovative strategies for advertisers and retailers to effectively engage—and convert—consumers in the digital era.