The Future of Digital 2024

In the new digital era, time spent on media and consumer spending are plateauing—that means one company's gain is another's loss. It will be critical for any brand looking to stay relevant and competitive to understand these dynamics. This deck:

• Discusses the latest trends in US digital media consumption and consumer spending as they reshape the advertising and retail sectors.
• Provides insights into the convergence of business models in the face of digital transformation and technology advances.
• Explores innovative strategies for advertisers and retailers to win consumers in the digital era.