The news: A new rule from the Federal Trade Commission (FTC) requires businesses to make it as easy for consumers to cancel subscriptions as it was to sign up for them.
- The click-to-cancel policy prohibits companies from requiring users to speak with an agent or a chatbot to cancel their subscriptions if they signed up for the service online.
- The rule updates a 1973 law meant to combat deceptive business practices and will take effect in 180 days.