France Digital Ad Spending by Industry 2023

Travel and Retail Gains Keep the Digital Total Ticking Over

Report by Bill Fisher  | UPDATED: Dec 22, 2023
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Executive Summary
France will lead Western Europe in digital ad spending growth, but its industries are under pressure.
Different industries exhibit different digital ad spending trends.
Insider Intelligence Interviews
Sources
Media Gallery
About This Report
France will see stronger growth in digital ad spending than both Germany and the UK this year. Most industries aren’t contributing to that growth, though, with only travel and retail seeing any significant investments.
Topics
Digital Advertising
Digital Ad Spending
France
Table of Contents
Executive Summary
France will lead Western Europe in digital ad spending growth, but its industries are under pressure.
Different industries exhibit different digital ad spending trends.
Insider Intelligence Interviews
Sources
Media Gallery

France, like everywhere else in Western Europe, has been in an economic stupor for a couple of years now. Growth in digital ad investments has thus been limited, with the exceptions of travel and retail. The outlook is brighter for 2024, though.

Key Question: How have different industries’ digital ad investments been affected by tough economic conditions in France?

KEY STAT: In France, travel’s digital ad investments will grow 20.5% this year, well ahead of any other industry. Retail will see relatively strong growth too, as digital commerce continues to gather steam in the country.

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    Table of Contents

    1. Executive Summary
    2. France will lead Western Europe in digital ad spending growth, but its industries are under pressure.
    1. Different industries exhibit different digital ad spending trends.
    2. Insider Intelligence Interviews
    1. Sources
    2. Media Gallery

    Interviewed for This Report

    Toby McAra
    Making Science
    Chief Revenue Officer
    Interviewed June 9, 2023
    Khurram Moiz
    BlueConic
    Lead Principal, Retail Customer Success
    Interviewed June 9, 2023
    Paul Nasse
    Integral Ad Science
    Regional Vice President, Agency Partnerships EMEA
    Interviewed May 20, 2023
    Evgeny Popov
    Verve Group
    Executive Vice President and General Manager, International Growth
    Interviewed June 9, 2023
    Raphaelle Tripet
    TripleLift
    Managing Director, International Demand
    Interviewed May 19, 2023

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    First Published on Oct 5, 2023

    authors

    Bill Fisher

    Contributors

    Zach Goldner
    Forecasting Analyst
    Jennifer Merritt
    Vice President, Content