The news: Banks and financial institutions are facing a great deal of uncertainty as 2022 comes to a close. Inflation is skyrocketing, rates are rising, and consumers continue to demand personalized, digital solutions to help them weather the storm. As the new year kicks off, we’re counting down the trends that will emerge through the uncertainty and offering predictions for 2023.
Trend 1: Gen Z breaks into the financial mainstream.
Trend 2: Privacy controls become “need-to-have.”
Trend 3: Neobanks are nearing the end of their runway.
Trend 4: Embedded finance hits growing pains.
Continue reading: See what else our banking analysts are anticipating in the new year in our Banking Trends to Watch for 2023 report.
This article originally appeared in Insider Intelligence’s Banking Innovation Briefing—a daily recap of top stories reshaping the banking industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.