Forecast Trends to Watch in 2024

5 Under-the-Radar Metrics Making Big Moves

Report by Ethan Cramer-Flood  | Jan 11, 2024
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Executive Summary
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Table of Contents
Executive Summary
Gaming is a digital advertising hotbed
Food and beverage is a much bigger part of ecommerce than it used to be
Shoppable media is everywhere, and consumers are embracing it
US drivers are flocking to electric cars
The ride-share industry is once again flying high
Media Gallery
About This Report
This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2024 that clients should be aware of, as compiled by our forecasting team.
Topics
Digital Ad Spending
US
Table of Contents
Executive Summary
Gaming is a digital advertising hotbed
Food and beverage is a much bigger part of ecommerce than it used to be
Shoppable media is everywhere, and consumers are embracing it
US drivers are flocking to electric cars
The ride-share industry is once again flying high
Media Gallery

Executive Summary

The economic outlook in 2024 is ambiguous, but there are plenty of under-the-radar digital economy bright spots. This report compiles a handful of forecast silver linings, hidden gems, and underappreciated pockets of growth, as selected by our forecasting team. Read on for five positive-leaning US forecast stories across advertising, media, ecommerce, and tech that you may have missed.

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Table of Contents

  1. Executive Summary
  2. Gaming is a digital advertising hotbed
  3. Food and beverage is a much bigger part of ecommerce than it used to be
  1. Shoppable media is everywhere, and consumers are embracing it
  2. US drivers are flocking to electric cars
  3. The ride-share industry is once again flying high
  1. Media Gallery

Charts in This Report

US Food and Beverage Retail Ecommerce Sales, 2021-2027 (billions, % change, and % of total retail ecommerce sales)US Electric Car Drivers, 2021-2027 (millions, % change, and % of licensed drivers)

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authors

Ethan Cramer-Flood

Contributors

Blake Droesch
Analyst
Brian Lau
Forecasting Analyst
Wendy Louie-Lam
Senior Forecasting Analyst
Shelleen Shum
Senior Director, Forecasting
Andrew Spink
Forecasting Analyst
Yoram Wurmser
Principal Analyst