Forecast Trends to Watch in 2024

5 Under-the-Radar Metrics Making Big Moves

Executive Summary

The economic outlook in 2024 is ambiguous, but there are plenty of under-the-radar digital economy bright spots. This report compiles a handful of forecast silver linings, hidden gems, and underappreciated pockets of growth, as selected by our forecasting team. Read on for five positive-leaning US forecast stories across advertising, media, ecommerce, and tech that you may have missed.

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Table of Contents

  1. Executive Summary
  2. Gaming is a digital advertising hotbed
  3. Food and beverage is a much bigger part of ecommerce than it used to be
  1. Shoppable media is everywhere, and consumers are embracing it
  2. US drivers are flocking to electric cars
  3. The ride-share industry is once again flying high
  1. Media Gallery

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Ethan Cramer-Flood


Blake Droesch
Brian Lau
Forecasting Analyst
Wendy Louie-Lam
Senior Forecasting Analyst
Shelleen Shum
Senior Director, Forecasting
Andrew Spink
Forecasting Analyst
Yoram Wurmser
Principal Analyst

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