This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2024 that clients should be aware of, as compiled by our forecasting team.
The economic outlook in 2024 is ambiguous, but there are plenty of under-the-radar digital economy bright spots. This report compiles a handful of forecast silver linings, hidden gems, and underappreciated pockets of growth, as selected by our forecasting team. Read on for five positive-leaning US forecast stories across advertising, media, ecommerce, and tech that you may have missed.
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Table of Contents
Executive Summary
Gaming is a digital advertising hotbed
Food and beverage is a much bigger part of ecommerce than it used to be
Shoppable media is everywhere, and consumers are embracing it
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