According to a February 2018 survey from Oracle, 72% of internet users worldwide said they would be interested in a loyalty program that involved no effort. Instead of managing rewards, promotions or discounts would be automatically applied to a purchase without consumer action.
Indeed, one common frustration consumers have with loyalty programs is that they often forget to redeem their rewards before they expire.
If a brand did a better job communicating how many points consumers have—through timely updates, for example—that could help solve the issue. And drive even more engagement. In fact, roughly four in 10 respondents surveyed by 3Cinteractive said they would visit or purchase from that store more often.