Foot traffic to Aldi’s rises as shoppers grow more price sensitive

Key stat: Foot traffic to Aldi stores grew 12.3% YoY in Q4 2024, over twice the growth of low-cost competitor Trader Joe’s, according to data from Placer.ai.

Beyond the chart:

• Aldi opened nearly 120 stores across the US last year and plans to add 225 more to its store count in 2025, making it the third-largest grocery chain in the country, according to the retailer.
• As a discount retailer, Aldi is well-positioned to weather 2025’s challenging economic climate—69% of consumers report looking for sales/deals/coupons more often in response to inflation, while 49% say they’re switching to a lower-cost brand more often, according to November 2024 data from 84.51°.

Use this chart: Retailers can use this chart to demonstrate the importance of competitive pricing and private label expansion to attract cost-conscious consumers.

Related EMARKETER reports:

• US Digital Grocery Forecast 2025 (EMARKETER subscription required)
• US CPG Industry Ad Spending 2024(EMARKETER subscription required)

Methodology: Data is from the Placer.ai report titled "Quarterly Retail Review: Q4 2024." Placer.ai analyzes 1.5+ billion monthly visitors across 20 million devices, 13+ million venues, thousands of segments, and 500+ mobile apps. Placer.ai is a location analytics and foot traffic data company.