Are Retailers Concerned About Data Privacy?
Given that data breaches and consumer privacy issues frequently make headlines, retailers should be cautious about how they use new technologies and data-driven products that can be perceived as invasive.
The results of RichRelevance's study reflect that data privacy has become a sensitive topic for retailers.
Furthermore, a June 2018 poll of 100 US retail marketing leaders by Nanigans and Advertiser Perceptions found that the majority of respondents (58%) were actively discussing data privacy and security issues.