Financial institutions (FIs) slammed the brakes on digital ad spending in 2022 and kept growth low in 2023. They’ve had to do more with less, instead seeking out how to maximize returns on the dollars they spend. But after two years of advertising austerity, FIs are ready to expand their ad budgets.
Key Question: How will financial services digital ad spending change through 2025, and what does it mean for marketers?
KEY STAT: As financial services digital ad spend mounts a recovery, it will join just two other industries (retail and CPG) to surpass $30 billion in annual spend.
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First Published on Oct 26, 2023