Fastest-Growing Digital Segments 2025–2027

Key Forecasts to Help Brands Anticipate the Next Wave of Digital Growth​

Report by Blake Droesch  | UPDATED: Apr 11, 2025
Download
Report
Deck
Share
About This Report
What do brands need to know about the next wave of digital growth?
Topics
Digital Advertising
United States

Top-line growth rates have settled across the digital landscape, but there are plenty of shifts happening beneath the surface. While tech giants Google, Meta, and Amazon will continue to lead in market share, niche players will see the fastest growth.

This deck will: Highlight the fastest-growing areas of digital advertising, media usage, and ecommerce to help brands anticipate and strategize around the next wave of digital growth.

This deck can help you:

  • Develop media strategy and allocate budget for campaigns (brands, agencies)
  • Develop commerce strategy (brands)
  • Showcase opportunities to customers (agencies, media platforms, solution providers)

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

11charts

Reliable data in simple displays for presentations and quick decision making.

Charts in This Report

There’s No Firm Leader in User Growth, but Audio Lags Other Digital Activities (millions of US monthly digital media users, by activity, and CAGR, 2025 & 2027)Reddit Will Lead User Growth Over the Next Two Years, Albeit From a Smaller Base (millions of US social network users, by top 5 fastest-growing platforms*, and CAGR, 2025 & 2027)
Midsize Platforms Peacock and Max Will Add the Most Viewers (millions in US OTT viewers, by top 5 fastest-growing platforms*, and CAGR, 2025 & 2027 )iHeartRadio Will Add the Most Listeners, but Spotify’s Listener Base Is Still Nearly Twice as Large (millions in US digital audio listeners, by top 5 fastest-growing platforms*, and CAGR, 2025 & 2027 )
CTV and Mobile Will Continue to Dominate Time Spent, With Desktop/Laptop Time Dwindling (average hrs:mins spent per day with digital devices by US adults and % change, 2025–2026* )Digital Video and Audio Will Continue to Grow, While Social Networks and Gaming Will Plateau (average hrs:mins spent per day with internet activities by US adults and % change, 2025–2026* )
Retail Media, CTV, and Social Networks Will Be the Fastest-Growing Major Channels (billions in US digital ad spending, by top 5 fastest-growing channels*, and CAGR, 2025 & 2027 )Four of the Five Fastest-Growing Platforms Will Increase Their Ad Revenues by More Than 20% (billions in US digital ad revenues, by top 5 fastest-growing companies*, and CAGR, 2025 & 2027 )
Essential Goods—Health & Personal Care and Food & Beverage—Will Be the Fastest-Growing Categories (billions in US ecommerce sales, by top 5 fastest-growing categories, and CAGR, 2025 & 2027 )Marketplace Sales Will See Double-Digit Growth, Soon Becoming the Largest Sales Channel in Ecommerce (billions in US ecommerce sales, by sales channel, and CAGR, 2025 & 2027 )
Temu Will Be the Fastest-Growing Major Player, While More Established Walmart Follows Closely at No. 2 (billions in US ecommerce sales, by top 5 fastest-growing companies*, and CAGR, 2025 & 2027 )

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.
Gain Access to EMARKETER →
Log in to EMARKETER

First Published on Apr 10, 2025

authors

Blake Droesch

Contributors

Suzy Davidkhanian
VP, Content
Donte Gibson
Senior Charts Editor
Vladimir Hanzlik
Executive Editor and SVP, Content
Erika Huber
Director, Report Editing
Penelope Lin
Director, Data Visualization
Emma Noyes
Graphic Designer, Data Visualization
Naomi Rebuelta
Copy Editor
Zia Daniell Wigder
Chief Content Officer