EMARKETER PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More
Advertising & Sponsorship Opportunities
Boost your brand and generate demand with media programs.
Learn More

Events & Resources

Resources
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Fast food’s appeal dims as consumers question value

The trend: Burger King parent Restaurant Brands International (RBI) and KFC, Pizza Hut, and Taco Bell operator Yum Brands joined the parade of quick-service restaurants (QSRs) reporting sluggish sales in the previous quarter, as price-conscious consumers continue to steer clear of fast food.

  • Three out of RBI’s four brands—Burger King, Popeye’s, and Firehouse Subs —saw comparable sales decline in Q3, while Tim Hortons’ growth fell short of expectations.
  • Taco Bell’s strong value proposition made it the lone brand in Yum’s portfolio to report growth, with both KFC and Pizza Hut suffering from a 4% year-over-year (YoY) decline in same-store sales.