Facebook’s Stories monetization program targets both new and established influencers

The news: Facebook launched a content monetization program that pays creators for views on their Stories videos. Payouts are based on content performance and let creators get paid without reaching a specific threshold for views, per TechCrunch.

The program isn’t limiting content to original material—it can also come from pictures a creator has already posted or snippets from a Reels video.

Meta has invited about 1 million creators to the program so far, but it didn’t clarify how much participants will be paid.