Watch has faced other challenges aside from an indifferent attitude among Facebook users. According to a recent report in Digiday, creators publishing content on Watch are not entirely happy with the advertising revenue model employed on the video platform.
Digiday reported that several content creators had pressed Facebook to allow them to sell both mid-roll ads and sponsorships on their own shows as part of efforts to better monetize their initiatives.
Facebook is in the midst of tweaking its Watch formula for better results, however. A report from Bloomberg found Facebook was dumping several shows it had funded for Watch, instead funneling those dollars into budgets for remaining productions.
Facebook is also bolstering its Marketplace efforts. In November, the company announced a substantial expansion of real estate listings featured on Facebook.
That move came soon after an October announcement from Facebook that allowed local car dealerships, as well as online dealers like Cars.com, to list their inventory on Marketplace.
It's probably too early to tell if these new services are a success for Facebook. But they seem to be in line with a business strategy of adding on a suite of services intended to increase Facebook's "stickiness," which is already expected to grow over the coming years.
eMarketer estimates that US adults will spend an average of 25.29 minutes per day on Facebook this year, with that figure set to grow to 27.20 minutes by 2019.