Facebook is by far the most popular US social media platform

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Even amid swirling controversies, Facebook is the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week. Meanwhile, 68% said the same for YouTube, and 52% cited Instagram. Relative newcomer TikTok falls further down the social media ladder, with 31% saying they access the short-video platform in a typical week.

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