Netflix reported that it gained 10.1 million subscribers worldwide in Q2 2020, a direct result of both the pandemic and heavy expansion initiatives. The company said it had added another 15.8 million in Q1 2020, which comes out to 25.9 million new subscribers worldwide in H1. In light of this, we adjusted our Netflix user estimates up for every country in Western Europe this year.
Though Netflix will boast the largest user base in Spain, its share of subscription OTT video service users will be lower there than in other major markets in 2020. In Germany, Netflix will claim 77.1% of such users, and in Denmark, France, and the UK, over 80%. In Spain, however, that figure will be 70.0%, likely because viewers there can choose from a wider variety of subscription OTT video services.