The Evolving Role of the CMO: On-Demand Webinar

Today’s CMO faces unique challenges. Consumer expectations are rising while CMO tenure is declining, which makes it harder than ever for those in the role to demonstrate value.

Yet CMOs have a massive sphere of responsibility that requires a broad range of capabilities and their role, responsibilities, and focus continue to evolve at a staggering pace.

Click here to watch the webinar.

Watch this discussion to learn:

  • Why are so many CMOs struggling in their role?
  • What are the skills and capabilities that modern CMOs need to thrive?
  • How should CMOs align with the right organization to improve their chances of success?


  • Jeremy Goldman, Director, Marketing & Advertising Briefing at Insider Intelligence
  • Dave Frankland, Principal Analyst at Insider Intelligence
  • George DiGuido, SVP, Marketing at Insider Intelligence

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