Today’s CMO faces unique challenges. Consumer expectations are rising while CMO tenure is declining, which makes it harder than ever for those in the role to demonstrate value.
Yet CMOs have a massive sphere of responsibility that requires a broad range of capabilities and their role, responsibilities, and focus continue to evolve at a staggering pace.
Click here to watch the webinar.
- Why are so many CMOs struggling in their role?
- What are the skills and capabilities that modern CMOs need to thrive?
- How should CMOs align with the right organization to improve their chances of success?
Jeremy Goldman, Director, Marketing & Advertising Briefing at Insider Intelligence
Dave Frankland, Principal Analyst at Insider Intelligence
George DiGuido, SVP, Marketing at Insider Intelligence