The grand final of this year’s Eurovision Song Contest will take place in Liverpool, UK, on May 13. Attracting a Super Bowl-sized audience, tourists, and viewing parties, the competition’s global reach will provide marketers and retailers with a notable opportunity to drive brand awareness and sales.
Eurovision is one of the world’s few shared mass-media viewing opportunities, enabling marketers and retailers to deliver passion-based experiences to a highly diverse—and engaged—viewing audience. The competition’s massive reach will drive brand awareness and sales among a Super Bowl-sized audience.
Key Question: Why should marketers and retailers join in on the action during the Eurovision Song Contest?
KEY STAT: More than 160 million people globally will watch the Eurovision competition on linear TV this year. That’ll make it one of the most-watched televised events in the world.
Here’s what’s in the full report
1file
Exportable files for easy reading, analysis and sharing.
5charts
Reliable data in simple displays for presentations and quick decision making.
Table of Contents
Report Snapshot
The Eurovision Song Contest is a global phenomenon.
Eurovision commands a massive audience, with strong reach in younger age groups.
The song competition is finding huge success on YouTube and TikTok.
Eurovision has a significant impact on retail sales—and on the economy at large.
How can marketers and retailers join in the action?
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.