Report Snapshot

Eurovision is one of the world’s few shared mass-media viewing opportunities, enabling marketers and retailers to deliver passion-based experiences to a highly diverse—and engaged—viewing audience. The competition’s massive reach will drive brand awareness and sales among a Super Bowl-sized audience.

Key Question: Why should marketers and retailers join in on the action during the Eurovision Song Contest?

KEY STAT: More than 160 million people globally will watch the Eurovision competition on linear TV this year. That’ll make it one of the most-watched televised events in the world.