The Eurovision Song Contest 2023

Will Europe’s Annual Singing Competition Deliver a Noteworthy Performance for Marketers and Retailers?

Report Snapshot

Eurovision is one of the world’s few shared mass-media viewing opportunities, enabling marketers and retailers to deliver passion-based experiences to a highly diverse—and engaged—viewing audience. The competition’s massive reach will drive brand awareness and sales among a Super Bowl-sized audience.

Key Question: Why should marketers and retailers join in on the action during the Eurovision Song Contest?

KEY STAT: More than 160 million people globally will watch the Eurovision competition on linear TV this year. That’ll make it one of the most-watched televised events in the world.

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Table of Contents

  1. Report Snapshot
  2. The Eurovision Song Contest is a global phenomenon.
  3. Eurovision commands a massive audience, with strong reach in younger age groups.
  1. The song competition is finding huge success on YouTube and TikTok.
  2. Eurovision has a significant impact on retail sales—and on the economy at large.
  3. How can marketers and retailers join in the action?
  1. Listen Next
  2. Sources
  3. Media Gallery

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Matteo Ceurvels


Bill Fisher
Principal Analyst, UK
Paola Flores-Marquez
Researcher, Latin America & Spain

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