Europe Cross-Border Commerce 2025

Cross-border sales are rising in Europe as more people shop on foreign websites, seeking value and variety. Retailers selling ultra-cheap goods from China dominate sales, but there are also opportunities for retailers selling goods from the US and Europe.

This deck will:

• Outline our forecast for cross-border buyer numbers in Europe's five biggest markets—the UK, Germany, France, Spain, and Italy—through 2028.
• Identify what is driving people to shop cross-border in Europe's biggest markets, and where they are purchasing from.
• Explore how regulatory changes could affect cross-border buying in Europe.
• Consider implications for retailers and brands.