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When managing a customer journey, brand interactions should feel personal, valuable, and conversational at every touchpoint. Consumers have come to expect brand messaging that feels relevant, authentic, and easy. As a bonus, a brand might even anticipate what’s needed next.
Yet, few brands can deliver consistent, personalized messages across channels and devices due to limitations from their current martech stacks. In fact, only around half (53%) of customer experience (CX) leaders have insight into drivers of loyalty and retention, and understand friction points, according to an Adobe survey of marketing professionals.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Adobe’s Bridgette Darling, senior product marketing manager, and M2 Partners’ Jill M. Speirs, president and CEO. They discussed how to optimize the entire customer journey with intelligent decisioning and insights.
Watch this webinar and learn:
- Marketing trends and challenges when managing the complexity of customer journeys
- Key building blocks to elevate the path to purchase with conversational marketing
- How brands can manage omnichannel outreach and one-to-one moments with target audiences
Presenters:
Bridgette Darling is a senior product marketing manager for Adobe’s B2C customer journey management portfolio which includes the industry leading application, Adobe Campaign. Bridgette has over 10 years experience in email and cross-channel marketing technology. She is inspired by customer-obsessed brands that deliver exceptional, personalized, and meaningful customer experiences.
Jill M. Speirs is president and CEO of M2 Partners. Founded in 2011 by Jill, M2 has built a global practice focused on Adobe Journey Optimizer & Campaign, Adobe Experience Platform, and Adobe Experience Cloud Solutions for the B2C marketer. Jill’s career spans retail, financial institutions, telco, and energy industries. As an executive she led national and global initiatives for Sears, Royal Bank of Canada (RBC), ING DIRECT, and Bell.
Moderator:
Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.
