EMEA Webinar: How MediaCom Uses Data-Driven Marketing to Drive Efficient Media Strategies | Sponsored Content | Tech-Talk Webinar, On-Demand

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During times of uncertainty, it’s more important than ever that brands and agencies adopt an agile approach to efficiently and effectively address shifting consumer behaviors and expectations. Now is the time to redefine media across content, experiences and stories—and ensure that it's resonating with the right audiences.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Nathan Barling, global vice president of product marketing and head of evangelism at Salesforce Datorama, and Bianca Best, MediaCom’s global managing director of Blink Consulting and strategic partnerships. They discussed how data and performance measurement are required to maintain strong business and customer relationships.

Watch this webinar and learn:

• Why it’s important to establish a marketing system of record
• How to remain agile amid market changes and use measurement to develop data-driven strategies
• How to get better at listening to customer expectations and understanding changing purchasing behaviors

PRESENTERS

Nathan Barling is global vice president of product marketing and head of evangelism at Salesforce Datorama. Nathan is an industry-recognized marketing leader who works with agencies and clients to enable real-time data analytics that optimize the consumer journey across the online and offline worlds. He’s also a frequent speaker at digital conferences around the world on topics like data, innovation, connected storytelling and how companies can use data to future-proof their businesses.

Bianca Best is global managing director of Blink Consulting and strategic partnerships at MediaCom. Bianca is an award-winning advertising executive, best-selling author, entrepreneur and mother of four. Founding The Bespoke Gift company in 2004, Bianca pivoted from the ad industry to build a pioneering personalized gift platform which connected consumers, online retailers and manufacturers seamlessly for the first time. A decade later, Bianca returned to marketing as head of client service for the world’s largest boutique digital marketing agency, Jellyfish, before joining Dentsu Aegis (iProspect & 360i) to run global clients such as Diageo, Burger King and Ikea, where she won the IPA & Campaign’s 2016 Woman of Tomorrow accolade. She joined WPP in 2018 to lead Blink, a third millennium consultancy, where she is invigorated to partner with brands to drive technologically accelerated, scalable growth.