Embedded Life Insurance

How the Right Brand Partners Can Unlock New Customers

Report Snapshot

Embedded life insurance opens new distribution channels to get basic offerings in front of consumers—and at contextually relevant moments when they’re more likely to buy. To maximize this opportunity, insurers must move fast and partner with brands that are trusted, well recognized, and digitally mature.

Key Question: How can life insurers form brand partnerships to embed offerings and reel in new customers?

KEY STAT: US life insurance penetration pales in comparison to other lines, like auto insurance (75.3% of US adults in 2023). As it continues to drop, insurers will need to rely on embedded insurance to mine what pockets of growth remain.

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    Table of Contents

    1. Report Snapshot
    2. Life insurers that can tie up with coveted partners today will win big on embedded insurance revenues.
    3. Embedded insurance expands the power of insurer-brand partnerships.
    1. How can incumbents make the most of embedded insurance partnerships?
    2. Insider Intelligence Interviews
    3. Sources
    1. Media Gallery

    Interviewed for This Report

    Sean Ringsted
    Chief Digital Officer
    Interviewed April 19, 2023
    Simon Torrance
    Embedded Finance & Super App Strategies
    Founder and CEO
    Interviewed March 21, 2023

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    Eleni Digalaki


    Caitlin Cahalan
    Researcher, Financial Services
    Jaime Toplin
    Senior Analyst