Nearly 280 million people, or 85.0% of the US population, will go online at least once a month in 2018, eMarketer estimates.
With smartphone adoption slowing, growth is expected to be less than 2% this year and remain low throughout the forecast period. The biggest shifts occurring among the US digital audience are no longer device-related, but rather, based on activities.
"At this point, just about everyone who wants a smartphone already has one," said Corey McNair, eMarketer forecasting analyst and author of the new report, "US Digital Users: eMarketer's Estimates for 2018." (eMarketer PRO subscribers can access the full report here.)