This Statpack provides a visual overview of email marketing benchmark data from global email service providers. It takes a deep dive into how marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.
Email marketing is a tried-and-true digital channel that marketers, across all sectors, can use to engage their audience. But it must be managed strategically to maximize return.
This StatPack provides marketers with a visual overview of email marketing benchmark data from global email service providers. The following metrics will be included:
Open rate, clickthrough rate, click-to-open rate
Deliverability and engagement metrics
A look at benchmarks by industry, geography and device
An analysis of changes in benchmarks over time
Additionally, this content takes a deep dive into how marketers are evolving their email efforts beyond blast messages. Other relevant areas covered in this year’s StatPack are:
GDPR, email permission and what impact the law has on list health practices and deliverability
The need to consider the mobile experience on email and thinking cross-device
Data-driven email tactics such as behavior-based triggers, segmentation and personalization
Managing email marketing and crafting a holistic, channel-agnostic journey for the audience
Advanced technology and design implementations like artificial intelligence and interactive functionality
Here’s what’s in the full report
2files
Exportable files for easy reading, analysis and sharing.
17expert perspectives
Insights from industry and company leaders.
Table of Contents
Executive Summary
eMarketer Interviews
Read Next
Sources
Media Gallery
Interviewed for This Report
Harris Beber
Vimeo
CMO
Interviewed July 9, 2018
Forest Bronzan
Elite SEM
Executive Vice President, CRM, Email and Creatives Services