The news: Once Elon Musk's $44 billion bid to buy Twitter is completed, Musk will serve as the company's interim CEO, according to David Faber of CNBC—which could be a problem for advertisers.
Will it work? Having Musk as interim CEO is likely to ruffle the feathers of advertisers, who are already on edge. “I hate advertising,” Elon Musk famously tweeted in 2019.
The problem: More than nine out of every 10 dollars that Twitter generates come from advertising—and in the short term, Musk may need the advertising world to have a greater interest in running ads on the platform, not less enthusiasm for spending.
Why it matters: If Musk does take over as interim CEO, advertisers will almost certainly be more concerned about the changes to come, not less.