Elevating the Marketer’s Role as a Data Steward | Sponsored Content | Tech-Talk Webinar | On-Demand

Whether you’re a digital marketing practitioner, an IT manager responsible for data governance and the marketing technology stack, or a general marketing leader, find out how to deliver on the customer experience promise with less data.

Hear from Adobe’s Elizabeth A. Sexton, senior product manager, privacy, and Amanda Valerga, senior digital marketing strategist, along with Altice USA’s Marcela Maryniak, director, digital marketing, product management, and customer acquisition, as they help demystify the marketer’s role as a data steward.

Watch this webinar and learn how to:

• Protect and govern customer data within a marketing context of collection, segmentation, and audience activation
• Incorporate consent-based strategies that lead with consumer trust and seamlessly integrate within the consumer journey
• Unlock data steward responsibilities within the marketer’s role with efficiency and confidence

Presenter:

Elizabeth A. Sexton is senior product manager, privacy for the Adobe Experience Platform. In her role, Elizabeth stays up to date on global privacy regulations to empower Adobe brand customers with tools and capabilities to implement privacy practices befitting to their core values. With more than 20 years of leadership experience, Elizabeth has proven her proficiency across core capabilities, including privacy, healthcare, data management, infrastructure development, growth, and research.

Amanda Valerga is senior digital marketing strategist at Adobe. Amanda has 15 years of experience helping brands launch and evolve best-in-class digital marketing programs that focus on personalizing the customer experience. Her advisorship around digital transformation includes vision setting, roadmap development, and execution planning—particularly for email marketers.

Marcela Maryniak is director, digital marketing, product management, and customer acquisition at Altice USA. Marcela has spent the last four years developing Altice’s digital targeting and digital transformation practice, working closely with her partners at Adobe. She has 13 years of experience in digital media, analytics, and audience segmentation and strategy, specializing in driving acquisition through results-focused initiatives.

Moderator:

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.