Electric cars fall short of connected cars in adoption, by a lot

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Just under 2% of the US population will drive an electric car next year, for a total of 5.4 million drivers, per our forecast. By contrast, more than half the population, or 151.4 million people, will drive a connected car in 2023.

Beyond the chart: Worldwide, 53% of car customers are open to in-car ads, according to a Simon-Kucher & Partners study. While electric cars are hyped, especially due to environmental concerns, it’s connected cars where advertisers should focus, due to their wider adoption and bigger opportunity.

More like this:

• Report: Connected Cars 2022
• Article: TikTok’s guide for auto marketers highlights how the platform drives purchasing from discovery to ignition
• Article: The world’s top EV brands