During Pandemic, Fewer US Adults See Smartphone Addiction as a Problem

Adults in the US have softened their stance on smartphone use (and abuse), according to data from Morning Consult. Roughly two-thirds of US adults said that smartphone addiction is a problem, a decrease of 14 percentage points from how they felt two years ago.

Time spent on smartphones will continue to grow, according to our US estimates, averaging more than 3 hours a day in 2020, indicating that this is a channel marketers should pay attention to as they consider where to spend their ad budgets.

Read More:

• COVID-19 Impact: US Time Spent with Digital Video
• Mobile Advertising Declines Due to COVID-19, Despite Increased Time Spent
• The Shutdown of US Wireless Carriers' Stores amid the Coronavirus Pandemic will Disrupt Consumer Smartphone Upgrade Cycles

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