Duolingo’s AI push is boosting revenue and enhancing engagement

The news: Duolingo’s AI investments may not be bringing in new users, but they are bringing in new money.

  • Duolingo CEO Luis von Ahn said AI has helped the education app upsell its subscription plans by increasing the variety and quality of features available.
  • Duolingo has also benefited from efforts to gamify its platform, including by using AI-generated avatars, per The Verge.