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In the post-cookie era, contextual advertising will be critical, specifically because it doesn’t rely on consumer data to target ads. Yet, with no standard or benchmark for contextual impressions, it’s vital to ensure marketers are working with transparent methodologies.
Find out how the industry can bring contextual advertising to the next level through data-driven research and holding technology partners accountable. Hear from GumGum’s Phil Schraeder, CEO; UM Worldwide’s Molly Schultz, SVP, integrated investment; and MAGNA Global’s David Tucker, SVP, managing director, US strategy.
Watch this webinar and learn how to:
- Identify standards for contextual advertising
- Advocate transparency with your tech partners for tracking accuracy
- Promote innovation and testing to reach audiences
Presenters:
Phil Schraeder is CEO at GumGum, and is responsible for the company’s success in revolutionizing the digital media industry. Phil is a seasoned media industry executive and recognized thought leader in digital advertising and programmatic technologies. He joined GumGum in 2011 and previously served as its president, COO, and CFO, where he developed the management, revenue, planning, accounting, controls, and human resources infrastructures.
Molly Schultz is SVP, integrated investment at UM Worldwide. Molly has over 15 years of digital marketing experience, focusing on transforming client businesses across multiple industries including automotive, consumer packaged goods, finance, tech, and entertainment. Her innovative work in digital creative, media, and user experience mapping has helped clients achieve their business ambitions and has also been featured in Adweek, Ad Age, and Variety.
David Tucker is SVP, managing director, US strategy at MAGNA Global, the centralized Mediabrands resource providing strategic investment and media intelligence for agency teams and clients. Prior to this, he spent five years as head of strategy at award-winning independent media agency SwellShark, leading strategic communications and media planning. David has also held strategy roles at UM, McCann Worldgroup, and Bain & Company.
Moderator:
Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.
