Money20/20 session: Leveraging Partnerships for Insightful Product Design
Speakers: Gregory Cunningham, chief diversity officer, U.S. Bank; and Tanya Van Court, founder & CEO, Goalsetter; moderated by Tiffani Montez, Principal Analyst, Insider Intelligence
Findings: The dynamic between banks and fintechs is shifting, sometimes in unexpected ways. Fintechs were once seen as competitors that threatened to usurp financial incumbents. But now, many firms are finding that symbiotic relationships with tech-forward startups can advance some of the industry’s long-espoused goals and attract the next generation of banking consumers.
- “Banks five years ago were thinking in many ways about fintech being the enemy, and how do we stave off fintech,” Van Court said. “And now, that perspective has shifted. … When you pair those two ecosystems, you get the best of both worlds for the consumer.”
- Cunningham stressed the value of partnerships that fill capability and capacity gaps as banks grapple with “the marriage between the physical space and the digital space,” noting that the quality of fintech partnerships has “certainly improved.”
And for U.S. Bank, those partnerships are an opportunity to make good on commitments to diversity, equity, and inclusion.
- “As a bank, we do our due diligence around making strategic investments,” Cunningham said. “What banks are learning is how to make people-based investments.”
- “The temptation is always to think about his relationship as something that’s part of a diversity initiative,” he continued. “We have to make a pivot around these terms like inclusion and diversity. The business case for diversity is innovation. That’s what it is definitionally. How do we have more creativity and provide opportunities for entrepreneurs who deserve an opportunity?”