DirecTV enters FAST streaming market with MyFree

The news: DirecTV is getting into the FAST (free, ad-supported TV) lane with MyFree DirecTV. The service, announced at Advertising Week New York, will feature content from various sources, including titles like "Duck Dynasty," "Power," and "The Walking Dead: Daryl Dixon—The Book of Carol."

• The service is part of DirecTV's vision for a “brighter TV future” offering consumers more choice and control at the right value.
• DirecTV plans to launch genre-specific bundles around sports, entertainment, and kids and family content.