Digitization of the Store 2023

How Retail’s Next Megatrend Will Reshape Consumer Behavior and Industry Economics

The digitization of physical stores over the coming years will fundamentally reshape how consumers discover, engage with, and—ultimately—purchase products. Retailers must understand which store digitization efforts will most significantly affect their long-term growth and profitability, and how to begin making smart investments that take advantage of these opportunities.

Key Question: Which in-store technologies will have the most significant impact on consumer shopping behavior and retailer economics?

KEY STAT: Retail media is the most widely adopted technology (54%) by resilient retailers—those most adaptable to change during times of uncertainty—per a December 2022 Futurum Research survey.

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    Table of Contents

    1. Executive Summary
    2. The digitization of the store will bring the best aspects of ecommerce into physical retail.
    3. Digitized stores can facilitate customers’ paths to purchase and unlock economic value.
    1. Retailers must calibrate—then accelerate—their store digitization efforts.
    2. Insider Intelligence Interviews
    3. Sources
    1. Media Gallery

    Interviewed for This Report

    Tim Bagwell
    Chief Product and Data Officer
    Interviewed July 19, 2023
    Amy Vener
    Global Retail and Consumer Goods Industry Marketing Director, Cloud Group
    Interviewed July 25, 2023

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    First Published on Aug 10, 2023


    Andrew Lipsman


    Sky Canaves
    Senior Analyst, Retail & Ecommerce
    Suzy Davidkhanian
    Principal Analyst, Retail & Ecommerce
    Amy Rotondo
    Director, US Research