Digital Video Forecast and Trends Q4 2024

Streaming CPMs Fall Due to Increased Inventory Supply

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About This Report
Streaming services are leaning more on advertising than they used to, resulting in increased overall ad spending but lower ad prices.

The number of streaming services selling advertising has increased, as has the amount of time people spend streaming video. These trends have boosted the supply of inventory, which has contributed to lower ad prices.

Key Question: How are streaming ad prices changing?

Key Stat: By Q2 2025, Netflix and Max will be the only streaming services to have average CPMs higher than $30.

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authors

Ross Benes

Contributors

Rahul Chadha
Director, Report Editing
Vladimir de Leon
Chart Editor
Nikolai Dineros
Chuck Rawlings
Senior Researcher
Emman Velasco
Chart Editor
Max Willens
Yoram Wurmser
Principal Analyst