The rise of streaming services devastated the traditional TV bundle of cable and satellite. But as streaming services struggle to obtain profits and face pressure to grow their audiences, they’re testing out their own array of bundles.
Key Question: Which streaming services have the most to gain from bundling?
Key Stat: Among the top US streaming services, Netflix is the only one with more committed customers (58%) than curious customers (42%), which makes it less prone to bundling, according to Antenna.
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Netflix Is the Only US Subscription Streaming Service With More Committed Than Curious Users (% of US premium SVOD customers, by platform and commitment level, March 2024)
Netflix Is the Only US Subscription Streaming Service With More Committed Than Curious Users (% of US premium SVOD customers, by platform and commitment level, March 2024)
Ad-Supported Share of Gross Additions for Select US Subscription Video-on-Demand (SVOD) Services, May 2023 & May 2024 (% of total ad-supported gross additions)
Netflix Is the Only US Subscription Streaming Service With More Committed Than Curious Users (% of US premium SVOD customers, by platform and commitment level, March 2024)
Ad-Supported Share of Gross Additions for Select US Subscription Video-on-Demand (SVOD) Services, May 2023 & May 2024 (% of total ad-supported gross additions)