Strikes shut down Hollywood and streaming services across the board raised prices this quarter to push users to more lucrative ad-supported tiers. Meanwhile, streaming ad prices coalesced around $30 to $40 costs per thousand (CPMs), and Netflix reworked its ad sales partnership.
Key Question: What forecasts, data, and trends emerged about video and TV in Q3 2023?
KEY STAT: We forecast Netflix’s average US CPM will be $47 in Q4 2023.
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