Our exclusive primary research survey reveals which platforms US social media users feel most comfortable buying on, and why trust is essential for the future growth of social commerce.
About half of US adult social media users have made a purchase via social media in the past year. But few users agree that they feel confident with the idea. Our exclusive primary research survey reveals the critical role digital trust plays in creating an environment where consumers feel comfortable making purchases.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
Which social platforms do US social media users feel most comfortable purchasing on?
What’s stopping consumers from purchasing via social media?
How does trust in a social media platform relate to the willingness to shop there?
WHAT’S IN THIS REPORT? We surveyed 1,730 US social media users on the factors that most affect their trust in social platforms. This report, a companion to our “Digital Trust Benchmark Report 2021,” reveals which social platforms users feel most comfortable making a purchase on and how trust (or lack thereof) relates to their willingness to buy on social media.
KEY STAT: Facebook is the most used platform for social commerce, followed by Instagram and YouTube. But more than half of social media users did not make a purchase through a social platform in the 12 months before taking our survey.
Here’s what’s in the full report
2files
Exportable files for easy reading, analysis and sharing.
22charts
Reliable data in simple displays for presentations and quick decision making.
Table of Contents
Executive Summary
Key Points
Social Commerce Usage in 2021
The Intersection of Digital Trust and Social Commerce
Improving Digital Trust Is Essential for Social Commerce Success
Takeaways for Platforms, Retailers, and Advertisers
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.