Digital platforms offer new ad formats to drive holiday campaigns

Article by Karen Jacobs  | Sep 25, 2024
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Digital platforms offer new ad formats to drive holiday campaigns
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Social Media Marketing
Social Commerce
Digital Advertising
United States

The news: Major digital platforms are unwrapping new ad options to help brands ring up sales as the holiday shopping season draws near.

  • Meta unveiled a number of ad tools and formats that allow businesses to design more personalized and targeted messages.
  • Amazon made a product available to its ad partners that uses generative AI to convert product images into video ads.

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