Our proprietary survey of 1,455 US digital grocery shoppers revealed that Amazon Fresh doesn’t have the largest audience. But its customer base seems more active and willing to try new products than buyers on other leading platforms.
Key Question: How can consumer packaged goods (CPG) and grocery brands win new customers through digital channels?
KEY STAT: More than 48% of Amazon Fresh buyers try new grocery products when shopping online at least twice per month.
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